The Background
Hope Church is a church based in Rhode Island that has a vision to change the spiritual climate of Rhode Island, one person, one community at a time. Part of their mission to do this includes expanding from the single location they have in Cranston, RI to a multi-site church model over the coming years.
The Problem
For this project, we had two different objectives – the first was to create a short piece that would share the history of Hope Church, and show its current members the need for a rebrand in order for them to buy in to the future plans for expansion. Hope Church was formerly known as Cranston Christian Fellowship, a name that many of its members held tightly to. Therefore, the first project would be crucial in the success of this change. The second objective was to create the various marketing assets Hope Church would need to live on its website once it had completed its rebranding.
The Solution
We placed a large emphasis on pre-production for this project. Since we were in completely different parts of the country we knew how important it would be – there weren’t going to be any reshoots. We met with Justin, the project’s lead about 5-6 times over the course of about two months in meetings that established the vision for the project, setting the overall deliverables, and building out a production schedule, as well as virtually location scouting from 1,400 miles away.
Once we were on location, we worked efficiently to capture B-Roll that would not only work to support the stories being told in our various interviews, but also to support the other five videos we would be creating for them. We shot on multiple BlackMagic Pocket Cinema Cameras in 4K RAW in order to ensure that we would have the best quality to deliver in an efficient manner for this project. Over the course of five days, we shot fifteen different interviews as well as hours of B-Roll all over the state. Upon returning to Florida to edit, we had amassed 3.4TB of footage.
After combing through the footage we captured, we organized it in a manner that allowed us to quickly access any clip we would need for the edits in an efficient manner. From there, we quickly built a base for our edits by going through transcripts of each interview and crafting the exact storyline that would best deliver the news that this change was coming in a concise, yet effective manner. This allowed us to deliver each of the videos to Hope Church well in advance of their June 1st, 2021 launch of their rebrand – including being able to deliver stills taken from the videos we captured to live on their website. We were able to be there for the announcement and it was received graciously by a congregation that was excited about the future of their church.