The Background
Overland Missions, a global nonprofit operating in 22 countries, needed compelling video content to support a major rebrand. Their goal was to better recruit people for short-term trips and long-term staff roles while effectively showcasing their impactful ministries worldwide.
Our Approach
We invested heavily in pre-production planning and discovery to deeply understand the organization’s mission, values, and storytelling needs. Logistics planning for international shoots was critical — we helped map out how to capture authentic stories even before some trips launched.
After thorough research, we produced a full suite of videos that aligned with the new brand direction and were designed to move viewers to action.
The Solution
The rebrand video series delivered powerful, mission-aligned storytelling. In the months following launch, Overland Missions reported a **150% year-over-year increase in short-term trip sign-ups by mid-January** — even while trips were still in the fundraising phase.
The videos continue to serve as powerful recruitment and fundraising tools across their global operations.
This project demonstrates our strength as both a Strategic Partner (planning and brand alignment) and video expert capable of managing complex, multi-country productions that drive measurable mission outcomes.